Because ‘tis the season for giving

Present at the turnover ceremony were (from left) City Engineer Fernando Limbitco, Sindalan Barangay Captain Dr. Benjamin Angeles, San Fernando Mayor Edwin Santiago, PSC CEO Jose Victor Paterno, CSWD officer Aileen Villanueva and Israelita Ferrer-Lequin (PFI agency head).


In this season of giving, nothing makes more sense than sharing what you have with others. In the Cadbury GenerosiTREE booths, donors can spread the joy while making something good happen by exchanging special items they love for a Cadbury gift pack. All the collected toys or books will be given to the children who are part of Mondelez International’s Joy Schools Program, which aims to help empower children to take positive steps towards their well-being. Launched in 2011, the Joy Schools is implemented in five Southeast Asia countries where the company is present including the Philippines, Thailand, Indonesia, Malaysia and Vietnam. Across these five countries the company has invested close to $1 million in community partnerships to promote healthy lifestyles under the Joy School program.

In the Philippines, approximately 4,500 students from 16 schools in Paranaque, Pasay, Manila, Pateros, Muntinlupa, Tacloban, Quezon City and Marikina have benefited from the Joy School Program’s many initiatives since its inception. The program has initiatives for nutrition education, promoting active play and providing access to fresh food through a nine-month feeding program.

The general public is invited to this joyous event and is urged to trade in items they love for Cadbury Dairy Milk gift packs. Each will receive one Cadbury gift pack for their donations and have the opportunity to make Christmas memorable for the children of the Joy Schools. Join in in the festivities and make something good happen with the Cadbury Dairy Milk GenerosiTREE!


Learning playground project

PhilSeven Foundation Inc. (PFI) brings early Christmas cheers to the children and community of Brgy. Sindalan of San Fernando City in Pampanga through the gift of “Everyday Play” learning project.

The Everyday Play project by PhilSeven Foundation Inc. reinforces the value of play in the foundational years of children.

PFI, headed by Israelita Ferrer-Lequin, Philippine Seven Corp. top officials, company volunteers and local community officers, recently turned over a newly constructed, fully equipped Everyday Play community playground located inside the barangay complex of Barangay Sindalan in San Fernando City, Pampanga.

With a land area of 382 hectares, Barangay Sindalan is the second largest barangay next to Barangay Calulut. It has an estimated population of 15,685, making it the sixth in the list of most populated communities among the 35 Barangays in San Fernando.

The children and community of Brgy. Sindalan, as well as their parents and teachers were thrilled and thankful to have their new community playground. For them, the arrival of the Everyday Play project in their barangay is like a granted Christmas wish. Apart from being a safe and comfortable space where kids can develop social, communication and physical skills, the Sindalan playground has everything a child could wish for:  fun elements like attractive colors matched with exciting physical features like play equipment that will further stimulate curiosity and camaraderie.

The Everyday Play project reinforces the value of play in the foundational years of children. Learning through play in the early years, according to various research studies, is the best way to prepare children for positive and progressive adult life. Additionally, using play as a context for learning is found to also enhance children’s academic and developmental learning outcomes.


Gift-giving with a heart

EVER Malls invites shoppers and revelers alike to spread cheers, good tidings and surprises for all with its “Give Love this Christmas” campaign, which highlights the timely need for kindness, generosity and community spirit amid these challenging times.

SHOPPERS who joined the raffle will get the chance to choose from a list of beneficiary organizations/communities who he/she wanted to help this holiday season.

Ever Mall shoppers will have the opportunity to give back via the “Shop to Share Raffle Promo.” Until 6 January 2019, customers who meet a minimum single receipt purchase from stores inside EVER Mall will get a raffle coupon for a chance to win one of many prizes at stake. The shopper can also choose from a list of beneficiary organization/community printed in the coupon who he/she wanted to help this holiday season.

The grand raffle winner will receive P100,000 worth of prizes (P50,000 gift certificates and P50,000 worth of home appliances), while nine major prize winners will take home a 43” Smart TV, refrigerator and washing machine. There will be 15 minor prize winners who will be awarded P5,000 worth of groceries, P5,000 worth of EVER gift certificates and mobile phones.

The total of 25 winners will have a chance to bring home these amazing prizes plus the opportunity to share blessings to any of the three charities: Go Tong Foundation, Asilo de San Vicente de Paul and Hospicio de San Jose.

The grand raffle draw will be held at Ever Commonwealth on 9 January 2019. As additional treat, EVER Malls will be giving away special gift baskets to lucky online winners.


Joy in beauty

Kiehl’s Since 1851 invites customers around the world to give joy to their loved ones with their 2018 Holiday collection. This year, Kiehl’s kicks off the holiday season with 10 limited edition products designed in collaboration with graphic artist Andrew Bannecker to craft a series of beautifully designed Kiehl’s Limited Edition packaging. Returning this holiday are special edition Crème de Corps Whipped, Ultra Facial Cream, Calendula Toner, Midnight Recovery Concentrate and Grapefruit and Lavender bar soaps. Kiehl’s partnership with Andrew Bannecker gives skincare lovers a festive and fun, perfect solution for any gifting needs. Bannecker is an American artist best known for his use of vivid colors, hand-crafted drips and textures.



Eden Cheese launched it Christmas campaign entitled #GiveGoodnessWithEden. The event took place at One Canvas Events Place in Makati City where the brand took the opportunity to introduce their latest ambassadors, Judy Ann Santos-Agoncillo, and renowned Chef JP Anglo. They also took the opportunity to spice up our favorite Christmas dishes such as carbonara, caldereta and leche flan through an Eden cooking demo.

Judy Ann Santos-Agoncillo and chef JP Anglo spicing up Christmas dishes with Eden Cheese.

“Showing goodness does not have to mean making elaborate gestures. It can mean making heartfelt actions to share something good with the people in your life. In today’s hectic and confusing world, we can all give a little goodness. This Christmas, Eden inspires everyone to give goodness — not just by filling people’s tummies, but by filling people’s hearts,” Anna Sapitan, the Category manager for Meals of Mondelez Philippines, the maker of Eden Cheese, mused about the campaign.


Big donation

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, celebrates the success of its 12.12 Big Christmas Sale by giving back. Together with its Christmas Ambassador Jose Mari Chan, Shopee ran a donation drive where all proceeds from the sale of Jose Mari Chan’s Going Home to Christmas album via the JMC Music Official Store on Shopee would go towards the funding of the San Juan Nepomuceno School’s educational and renovation programs. With the help of users, Shopee raised a total of ₱P500,000 from the sale of the album. This amount was matched dollar for dollar by Jose Mari Chan, amounting to a total of ₱P1 million donated to the school.

Karen Perez, head of Operations of Shopee Philippines, and Jose Mari Chan, Shopee’s Christmas ambassador, presenting a check to a representative from San Juan Nepomuceno School.

Terence Pang, Shopee chief operating officer, said they not only clocked in major milestones with the success of their Shopee 11.11 — 12.12 Big Christmas Sale, but also for what it continues to do for the local community.”

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