The Philippine Postal Corporation (PHLPost) on Friday revealed it had incurred a total loss of P1 billion in revenues from 2006 to 2011 due to the dwindling number of people sending holiday greetings through snail mail.
In a statement, PHLPost Assistant Postmaster General for Marketing and Management Support Services Luis Carlos blamed technology for the downfall for the postal administration in the country.
“Technology has played a very big role in the downturn of the postal administration in the country,” said Carlos.
He noted the huge difference between the present state of postal service and during the 80’s and 90’s, when the agency had to cope with huge volume of Christmas cards sent during the Yuletide season.
He lamented that today, most of Manila Central Post Office’s pigeon holes contain mostly business letters. Despite this, he said PHLPost personnel remain hopeful snail mail will pick up again soon.
Carlos said the postal service is trying different ways to rekindle the interest of the public to send snail mail, citing the school orientations the agency conducts to discuss the importance of its role.
He also cited the production special stamps such as those released in 2017 featuring the first three Filipinas to win the Miss Universe title: Miss Universe 1969 Gloria Diaz, Miss Universe 1973 Margie Moran and Miss Universe 2015 Pia Wurtzbach.
PHLPost is also planning to create commemorative stamps that would feature Miss Universe 2018 Catriona Gray.
Recently, the PHLPost also joined hands with the provincial government of Pangasinan to launch a commemorative stamp featuring the Pangasinan Provincial Capitol, one of the eight architectural treasures of the Philippines identified by the Filipino Heritage Festival of the National Commission for Culture and the Arts.
The neoclassical building was completed in December 1918 and was inaugurated on 11 February 1919 with the holding of a nine-day provincial fair and exposition.
Its design was influenced by the masterplan of renowned American architect and urban planner Daniel Burnham and implemented by Arch. William Parson under the supervision of Architect Ralph Harrington Doane during the term of governor Daniel Maramba.