Celebrating Filipino artistry and food in a tin can

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Many of us grew up with Rebisco Assorted Biscuits. You know the scene — relatives bringing the products as pasalubong to family members back home, friends sharing the biscuits during gatherings and kids enjoying the crackers during school recess. Indeed, Rebisco Assorted Biscuits is one of the most iconic fixtures in a Filipino home, a silent witness to the evolution of Filipino lifestyle and food experience for over five decades.

Rebisco started with simple offerings of biscuits and crackers packed into a can with images of the biscuits. The packaging evolved, now showcasing family-themed artworks.

As the company celebrates its 55th year anniversary, Rebisco takes its humble tin can to the next level by partnering with renowned Filipino contemporary artists to create the Rebisco Special Edition Designer Cans. The tin cans, which showcase the rich history and evolution of the brand, now become a canvas on which the Filipino story, food practices and traditions are printed.

Visualizing the rich local flavor

While the well-loved tin can evolves into a canvas that fulfills the brand’s vision, it also puts the spotlight on the works and talent of Filipino artists. Four of the country’s talented contemporary artists — Migs Villanueva, Aris Bagtas, Roel Obemio and Joseph Bañez — collaborate with Rebisco to showcase Filipino artistry and culture in a tradition that Rebisco has created.

Villanueva, a Palanca-award winning visual artist, uses bold pastel colors and wanderlust compositions to depict family togetherness and childhood experiences. Bagtas shows the Filipinos’ identity through his folk, religious and abstract works, inspiring people to create a country where family values, traits and traditions are not forgotten. Obemio, a member of the famed Saturday Group, uses his signature chubby characters and Filipino family-oriented imagery in his masterpieces. Bañez, who made his own brand of Filipino pop-social realism, creates detailed renditions combined with playful colors and enjoyable settings.

“Every Pinoy family has a story to tell and through the years, we make these stories come to life through our products. Rebisco’s Special Edition Designer Cans support local not only through taste but also through art. We at Rebisco believe that life is a constant journey of growing and refining who we are. Thus, we find a new twist to an old product to rekindle interest for it while continuing our tradition to let the tin can serve as an art canvas that tells the stories and values of Filipino families,” said Lulu dela Peña, the marketing communications head of Rebisco.

There are four sets of special edition designer cans, and inside are assorted premium biscuits, crackers, cookies, and wafers. The products are now available at Robinsons, Puregold, Waltermart, Rustans and Shopwise supermarkets for P175. They are also available for order online at www.honestbee.ph.

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