A bright and energy-efficient holiday tree

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FELCO Partnership and Alliances manager John Salcedo III, marketing director Erik Riola and category head Maribel Molina.

Aside from the occasional pyrotechnics, the bayside of SM Mall of Asia is brighter this holiday season with glittery decorations and a giant Christmas tree, which was unveiled recently. With its large ornaments and glittering lights, the 71-foot structure is decorated by 40,000 Firefly LED Bright Christmas lights and Firefly LED bulbs.

Christmas trees were embraced by Filipinos, becoming a popular holiday decor. One of the most powerful symbols of the season, they represent the good tidings and blessings

Not only that, Firefly Electric and Lighting Corp. (FELCO), a lighting and electric solutions company established in 2001, also lit up Christmas trees at SM City North EDSA, Ayala Cebu and other Christmas installations in Tiendesitas (Ortigas East), Bradco Avenue, Aseana City and Ayala Circuit Makati.

Firefly LED Christmas tree at SM Mall of Asia.

Upon its introduction, Christmas trees were embraced by Filipinos, becoming a popular holiday decor. One of the most powerful symbols of the season, they represent the good tidings and blessings of the season. When decorated and lit, it is majestic and evokes memories of childhood and warm fuzzy feelings. Thus, the Christmas tree at SM by the Bay becomes a popular attraction for visitors and mall-goers.

The lighting company assures that the lights used are safe and energy-efficient. The Firefly Bright Christmas lights, the only branded Christmas lights in the market today, is said to be safe, of good quality and affordable. High-grade materials are used and the products are also approved by the Department of Trade and Industry.

The Christmas lights are available in warm white, white and RGB (red, green, blue) color variety. Prices range from P439 for the string lights up to P2,499 for the curtain lights with 400 LED bulbs and with night sky blinking effect.

Aside from Christmas lights, Firefly is known for its LED bulbs, which are proven to last up to two times longer than other LED bulbs. The bulbs are energy efficient, ensuring greater savings. Compared to traditional CFL bulbs, Firefly LED bulbs shine brighter by as much as 50 percent.

Firefly LED Bulbs are tested and certified by TÜV SÜD, a world-renowned testing and certification institute and Firefly is the first local lighting brand in the Philippines to have the certification mark. The LED bulbs are also tested energy efficient under the Meralco Orange Tag program, the actual electrical consumption of a nine-watt bulb is at P0.09 cents KWH based on actual Meralco Power Lab Test.

For more information, visit www.fireflyelectric.com

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