ABS-CBN pulls away from rival

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ABS-CBN again claimed Number 1 ranking in November when it reported average audience share of 45 percent and maintaining its double-digit lead of 15 points against GMA, which only recorded 30 percent, according to data from Kantar Media.

Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population.

ABS-CBN also bolstered its lead in Mega Manila as it scored an average audience share of 37 percent, beating GMA, which slid by four points to 29 percent from the previous month’s 33 percent. ABS-CBN also pulled away from its competition in Metro Manila, where it secured 43 percent or a 20-point advantage against GMA’s 23 percent.

More households stayed glued to ABS-CBN in other territories, including Total Luzon, where it tallied an average audience share of 40 percent against GMA’s 32 percent, in Total Visayas where it garnered 53 percent against GMA’s 24 percent and in Total Mindanao where it hit 53 percent against GMA’s 26 percent.

ABS-CBN, meanwhile, dominated the list of the 10 highest-rating programs in November. FPJ’s Ang Probinsyano drew the highest viewership among all shows, hitting an average national TV rating of 40.3 percent.

The other ABS-CBN programs that appear on November’s list of most watched programs are TV Patrol (30.6 percent), Ngayon at Kailanman (29.1 percent), Halik (26.2 percent), The Kids’ Choice (25.9 percent), Wansapanataym (25.1 percent), Home Sweetie Home (22.2 percent), MMK (22 percent) and Meteor Garden (21.9 percent).

ABS-CBN also remained matchless in the primetime block (6 p.m. to 12 midnight), where it reached an average audience share of 49 percent or 19 points higher than GMA’s 30 percent.

The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

The trend spilled over to all TV time blocks, as ABS-CBN won the morning block (6 a.m. to 12 noon) where it gained 37 percent versus GMA’s 26 percent, in the noontime block (12 noon to 3 p.m.), where it scored 43 percent versus GMA’s 31 percent, and in the afternoon block (3 p.m. to 6 p.m.), where it got 45 percent versus GMA’s 32 percent.

Aside from radio and television, ABS-CBN has also become the leader in the local music, film, cable TV and publishing industries and is also the pioneer of digital television in the country.

As of October this year, ABS-CBN TVplus already sold 6.1 million boxes since its launch in 2015. It continues to give Filipinos a premium TV watching experience by adding five new channels to its current line-up, namely the Asianovela Channel, Movie Central, MYX, Jeepney TV and O Shopping in Metro Manila, Rizal, Cavite, Laguna and Metro Cebu.

ABS-CBN also leads all media networks in bringing its content online to address the change in the Filipinos’ viewing habits. It launched its new streaming service, iWant, which immediately became the most in-demand app for Filipino iOS and Android users as it reached more than one million mobile app downloads on the first day of its official drop (17 November), as users scrambled to experience the platform’s original films and series and its diverse library of content.

ABS-CBN also recently inked a deal with Thailand’s JKN Global, which will distribute seven titles that include fantasy series La Luna Sangre, I’ll Never Say Goodbye, The Promise of Forever, Till I Met You, the longest-running primetime series Brothers (FPJ’s Ang Probinsyano) and Miss Universe 2015 Pia Wurtzbach new lifestyle travel show Pia’s Postcards.

Viet Content, a media group into content acquisition and distribution, is bringing the ABS-CBN show I’ll Never Say Goodbye, which stars Jericho Rosales, to Vietnamese viewers. It revolves around reunited lovers, who must choose between continuing their love or forgetting it.

Meanwhile, media company S&E Syndication signed to continue airing the recently concluded Asintado in Myanmar. It stars Julia Montes as a young woman who is out to avenge the death of her family while searching for a long-lost sister. The show is on its second season in Myanmar.

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