From their menu, packaging, store design and service crew uniforms, FamilyMart has taken the relaunching of the Glorietta 3 branch, their first ever konbini (convenience store) in the Philippines, to the next level. Enjoy a little break from the hustle and bustle of working in Makati when you drop by the store, which was redesigned to house additional food items and a bigger dining space.
“We said some of our stores are already dated, some of it looked old. The refresh is necessary,” FamilyMart general manager Roald Yap said. “Plus it’s already our fifth year of operations in the country so I believe it’s a great time to tell our consumers what the new FamilyMart is all about.”
Brighter and better
Aside from the fully loaded meals that many have come to love, FamilyMart introduces a new round of delights for its Filipino customers. Dim sum is definitely a given, Hotdawgs — warm, fully-loaded hotdog sandwiches available in six different flavors and Japan’s best-selling Fami Chicky, a freshly-fried thick and crispy chicken fillet are just some of the treats you can choose from.
“Well, first aside from the café atmosphere that we created you will find almost 200 to 300 new and refreshed foods in our selections. Those are newly cooked and baked within the day so I hope you find that exciting,” Yap said.
To give the new look and ambiance a Filipino touch, the brand has also tapped fashion stalwart Rajo Laurel to design the crew’s uniforms. “I wanted the design to evoke a youthful energy and an invigorated feeling of style and efficiency,” Rajo says. “The designs were inspired by classic preppy pieces that I tweaked to make more fun and functional.”
“The design is for the people. I’m sure they will be proud to wear a designer piece, that’s the investment we want our franchisers and our people to feel, to make them proud of what they wear. Because if they are happy, proud and passionate about their work, I’m sure our consumers will feel that kind of pride and love too,” Yap added.
FamilyMart plans to roll out these generation two upgrades to even more stores in the future.
Currently, they are the second largest convenience store chain in the world with over 18,000 stores across Asia. In the Philippines alone, FamilyMart has branches in Makati, Fort Bonifacio, Quezon City, Mandaluyong, Pasig, Pasay, Alabang, Laguna and Clark Global City.
“We’re giving young professionals exactly what they want and need. These manifest how we intend to enrich the daily grind of Filipinos through fresher and healthier options — designed to meet their changing lifestyle and needs,” Yap expounded.
The brand is set to further expand by opening 14 more stores before the year ends, adding to the 71 branches that they currently have.
“It’s really exciting. I think we did a double-digit growth these past few months. So we’ve really changed the way we want to do the business. We would love to be in more places for our consumers,” he concluded.