GMA Network has upper hand in ratings

GMA Network claims wider audience reach than rival ABS-CBN.                 AFP

GMA Network maintained its nationwide ratings advantage based on the latest data from the industry’s widely-trusted ratings service provider Nielsen TV Audience Measurement.

For the month of November (25 to 30 November based on overnight data), GMA posted an average total day people audience share of 38.6 percent in the National Urban Television Audience Measurement (NUTAM), which surpassed ABS-CBN’s 37.5 percent.

In the morning block, the network registered 36.1 percent people audience share as against rival’s 32.1 percent.

GMA also led in the afternoon block with 40.2 percent people audience share, beating ABS-CBN’s 37.2 percent.

The Kapuso Network likewise dominated the viewer-rich areas of Urban Luzon and Mega Manila, which respectively account for 72 and 59 percent of all urban viewers in the country.

GMA posted an average total day people audience share of 44.1 percent in Urban Luzon while ABS-CBN only managed to get 30.8 percent.

In Mega Manila, based on official data from 1 to 24 November, the network posted an average total day people audience share of 45.3 percent, which topped competition’s 28.5 percent.

Kapuso shows similarly ruled Nielsen’s NUTAM list of top-rating programs for November with Kapuso Mo, Jessica Soho still reigning as the most watched Kapuso program nationwide followed by Pepito Manaloto, 24 Oras, Daddy’s Gurl, Daig Kayo ng Lola Ko and Onanay.

Included on the list were Magpakailanman, newly-launched primetime series Cain at Abel, Studio 7, Victor Magtanggol, Amazing Earth, 24 Oras Weekend, Wowowin, Pamilya Roces, Eat Bulaga and Kapag Nahati Ang Puso.

GMA also dominated both the Urban Luzon and Mega Manila lists, taking 23 and 25 spots out of the top 30 programs, respectively.

Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. With approximately 900 more homes surveyed in Total Urban and Rural Philippines compared to Kantar, Nielsen data is statistically considered more representative of the total TV population.

In 2018, Nielsen TV Audience Measurement’s client pool covers a total of 34 clients/subscribers consisting of eight local TV networks, including ABS-CBN, TV5, Aksyon TV, CNN Philippines and Viva Communications Inc.; three regional clients; two blocktimers and 21 agencies (17 media agencies, three consulting agencies and one digital agency).

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