GMA Network maintained its nationwide ratings advantage based on the latest data from the industryâ€™s widely-trusted ratings service providerÂ Nielsen TV Audience Measurement.
For the month of November (25 to 30 November based on overnight data), GMA posted an average total day people audience share ofÂ 38.6 percentÂ in the National Urban Television Audience Measurement (NUTAM), which surpassed ABS-CBNâ€™s 37.5 percent.
In the morning block, the network registeredÂ 36.1Â percentÂ people audience share as against rivalâ€™s 32.1 percent.
GMA also led in the afternoon block withÂ 40.2 percentÂ people audience share, beating ABS-CBNâ€™s 37.2 percent.
The Kapuso Network likewise dominated the viewer-rich areas of Urban Luzon and Mega Manila, which respectively account for 72 and 59 percent of all urban viewers in the country.
GMA posted an average total day people audience share ofÂ 44.1 percentÂ in Urban Luzon while ABS-CBN only managed to get 30.8 percent.
In Mega Manila, based on official data from 1 to 24 November, the network posted an average total day people audience share ofÂ 45.3 percent, which topped competitionâ€™s 28.5 percent.
Kapuso shows similarly ruled Nielsenâ€™s NUTAM list of top-rating programs for November withÂ Kapuso Mo, Jessica SohoÂ still reigning as the most watched Kapuso program nationwide followed byÂ Pepito Manaloto,Â 24 Oras, Daddyâ€™s Gurl, Daig Kayo ng Lola Ko andÂ Onanay.
Included on the list wereÂ Magpakailanman,Â newly-launched primetime seriesÂ Cain at Abel,Â Studio 7, Victor Magtanggol, Amazing Earth, 24 Oras Weekend,Â Wowowin, Pamilya Roces, Eat BulagaÂ andÂ Kapag Nahati Ang Puso.
GMA also dominated both the Urban Luzon and Mega Manila lists, taking 23 and 25 spots out of the top 30 programs, respectively.
Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. With approximately 900 more homes surveyed in Total Urban and Rural Philippines compared to Kantar, Nielsen data is statistically considered more representative of the total TV population.
In 2018, Nielsen TV Audience Measurementâ€™s client pool covers a total of 34 clients/subscribers consisting of eight local TV networks, including ABS-CBN, TV5, Aksyon TV, CNN Philippines and Viva Communications Inc.; three regional clients; two blocktimers and 21 agencies (17 media agencies, three consulting agencies and one digital agency).