Experience a Swiss Winter

ASIDE from its abundance of ski resorts, Switzerland is also famous for its chocolates.

Switzerland Tourism is back in the Philippines for its annual Southeast Asia Roadshow.

Recently held at Solaire Resort and Casino, the roadshow, beyond its primary aim to strengthen Switzerland Tourism’s strategic partnerships with local travel agencies and tour operators, intends to connect travel agency executives and representatives with its partners to further promote destinations and attractions in Switzerland, as well as provide them with updates on new products that will suit Filipino travel enthusiasts’ palate for holiday adventures, particularly this winter season.

Ivan Breiter, director for Southeast Asia, along with Oliver Guggisberg, project manager, welcomed guests from travel agencies and media with a two-part event. A workshop was held in the morning for travel consultants and tour operators followed by a cocktail reception for travel executives and media, paving the way to connect with the Southeast Asia delegates.

SWITZERLAND Tourism project manager
Oliver Guggisberg.

Southeast Asia delegates represent Switzerland Tourism partners such as Gornergrat Bahn – Matterhorn Railway, Bermina Express, Jungfraujoch – Top of Europe, Swiss Travel System, Rail Europe, Schilthorn Cableway Ltd., Titlis Cableways, Hotels and Restaurants, Lucerne-Lake Lucerne Region and Zurich Tourism.

Breiter grabbed the opportunity to thank Filipinos for the 67 percent increase in Filipino tourist arrivals in three years.

Switzerland Tourism looks forward to boosting this number by continuously intensifying its efforts to connect to Filipinos and encourage them to treat themselves through a winter upgrade this season.

The next legs of the Southeast Asia Roadshow are in Ho Chi Mihn City, Vietnam; Penang Malaysia and Surabaya, Indonesia.

DELEGATES at the two-day Switzerland Tourism road show.

Upgrade Your Winter

Switzerland, a country with 12 UNESCO world heritage sites and two UNESCO biospheres, picturesque boutique towns, famous landmarks, beautiful landscapes and breathtaking mountains, will surely turn every Filipino’s winter wonderland fantasies come to life.

The Swiss Travel Pass, an all-in one ticket for travel by train, bus and boat in almost 90 cities, which offers free entrance to over 500 museums and 50 percent discount on most mountain railways, allows travelers to make the most of their holidays in Switzerland and experience its diversity.

With its 150 ski resorts, more than 5,500 kilometers of cross-country ski trails, winter walking trails at over 2,800 meters, cozy hideaways and picturesque towns, Switzerland undeniably captures every traveler’s heart for thrill and adventure.

The Swiss winter promises an unforgettable experience with families and friends as Switzerland’s Glacier Express from St. Moritz to Zermatt unveils the beauty of the unparalleled Alpine regions and frozen lakes.

Since Switzerland is the home of the first cable car for tourists and also the world’s first T-bar lift, tourists should not miss these ski-lifts.

An exhilarating experience awaits travelers who are up for Husky Tours in the Valais Alps, or they can walk with the St. Bernards of the Fondation Barry.

For thrill-seekers, ski-in and ski out. A fantastic view of the Fribourg Alps can be seen when skiing at the Vounetse upper station in the Charmey ski. This ski area is fit for occasional skiers and families. Intermediate skiers can enjoy on the Red Run in Les Diablerets. The Bernhard Russi Run on the Gemmstock, above Andermatt, is for skilled skiers and snowboarders. For those who love to be free, guides assist skiers in the Vallon d’Arbi in Verbier. For beginners, fret not, because there is a Swiss ski school for everyone!

The home of snow sports has more than 300 ski regions, which offer unforgettable experiences. Whether you opt for ski touring, hiking through snow-covered forests or aprés ski fun, Switzerland is the perfect place to upgrade your winter.

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