On its sixth year in the Philippines, Japanese global apparel retailer Uniqlo debuted its first global flagship store in the country. The brand’s largest store in Southeast Asia brings together the very best of Uniqlo LifeWear, service, visual merchandising, store operations and creativity.
Speaking on the occasion of the opening, Satoshi Hatase, chief executive officer of Uniqlo Southeast Asia and Oceania, said, “Our Global Flagship Stores are designed as showcases to the world, displaying the very best that Uniqlo has to offer. Uniqlo Manila is an important example of our commitment to Southeast Asia. It is one of the largest Uniqlo stores in the world and is a big step toward continued Uniqlo growth in the region and globally.”
Apart from the full collection of LifeWear-innovative clothing made for everyone, everywhere, the brand prides itself on being able to customize each in-store experience to meet the needs of customers, no matter where they live.
A space that brings together local and global flavor, Uniqlo Manila seamlessly combines Filipino ingenuity and creativity with the brand’s global and innovative retail expertise to deliver the ultimate Manila shopping experience.
Spanning two levels and covering 4,100 square meters, store features are incorporated into Uniqlo Manila’s design. Highlights include revolving mannequins in the store atrium display windows and stunning LED displays throughout.
Among the features is a Technology Section on the first floor. This is dedicated to Uniqlo’s proprietary technology products, AIRism and HEATTECH. Here, customers can find ideal innerwear all year round to suit warm, cold and even transitional weather.
One of the jewels of Uniqlo Manila, the Kids and Baby section, is the biggest in the country. Located on the first floor of the store, the area features the brand’s lineup of innovative and versatile children’s wear, displayed amongst colorful graphics seen on the walls and on the floor.
The complete lineup of Fall and Winter Collection will be available and customers will be treated to a wealth of products ideal for the season. Key items include cashmere sweaters, Ultra Light Down and Seamless Down parkas, among others.
The dedicated UT corner on the second floor showcases UT designs from the most popular collections including Magic for All, Hokusai Blue, SPRZ NY, JUMP 50th, Minions.
Apart from the largest UT selection in the country, a special mannequin display will showcase a collaborative design project with Japanese stylist Shun Watanabe and Filipino visual artist and Uniqlo Manila Future Hero, Leeroy New. The display will showcase Watanabe’s on-trend styling with New’s sustainable and eye-catching headpieces.
Made for all members of the family, Magic for All is a collaboration between UNIQLO and The Walt Disney Company
Along with the latest collection of JUMP UT, Uniqlo Manila customers will have the exclusive opportunity to try out the yet-to-be-released game, Jump Force by Bandai Namco Entertainment. This is the first preview of this game in the Philippines and only available at Uniqlo Manila. The game will launch in 2019, and Uniqlo customers can enjoy the gaming space until 31 December 2018.
A reference to the store’s opening campaign Our Future Is Here, the first floor features artworks by members of the Plus63 Design group. Capturing the cultural zeitgeist of the country, the team worked with Uniqlo to create a series of murals depicting scenes of everyday life in the Philippines, taking inspiration from its vibrancy and diversity to tell the story of each Filipino’s journey.
Produced exclusively for Uniqlo Manila, this soundtrack is designed to complement the shoppers’ experience inside the country’s first global flagship store.
Co-created by local music acts, led by Erwin Romulo and Malek Lopez, the idea was to base the compositions on a “DNA” track interpreted by various musicians. Each individual piece was then reworked into a unified soundtrack.
In-store, shoppers also get to experience the music uniquely depending on their location. They could be listening to one part of the soundtrack, or a blend of few elements that comes together in an interesting and harmonious manner.
Last but not least, Uniqlo Manila includes a terrace for customers as a quiet respite from the busy store. Set up with lounge furniture by local designer Kenneth Cobonpue, the terrace acts as a community area where shoppers can rest, meet new people and experience utmost satisfaction after a long day of shopping.
For more updates, customers may visit UNIQLO MANILA’S website at www.uniqlo.com/ph/manila and social media accounts, Facebook (facebook.com/uniqlo.ph), Twitter (twitter.com/uniqloph) and Instagram (Instagram.com/uniqlophofficial).