First UCC Coffee Academy opens in Manila

127

UCC Ueshima Coffee Co., Ltd. inaugurated their first Coffee Academy outside of Japan to cater to Filipinos interested in the process and culture of coffee-making.

Located at the third floor of the Uptown Parade beside the Megaworld Showroom in Taguig City, the Academy features machines for different brewing methods, such as UCC’s distinctive siphon method and a coffee sensory evaluation or cupping room.

The academy is offering courses for all levels, starting from the fundamentals of coffee-making to advanced barista skills.

The faculty is composed of five Japanese-trained coffee masters, with Philippine coffee guru Robert Francisco as the main instructor.

The initiative is the newest venture by the UCC in the Philippines. The partnership started in 2000 when the first UCC cafe opened in the Philippines, spearheaded by entrepreneur Hubert Eric Young.

Young said they see a spark in the interest of Filipinos in the process and the depth that the country can plumb further and contribute to the robust culture of the coffee industry.

“We’re promoting (our own blends). We try to develop it, promote it as a Philippine origin and it’s getting good awareness and we’re saying, ‘Look, Philippine coffee brewed the UCC way, this is the taste,’” Young said.

UCC is also looking at the development of the Philippines as coffee source in the future.
He confirmed that the establishment of coffee plantations in the Philippines should soon begin.

“We are expecting for the future development of the Philippines as a coffee origin. We look forward to cooperate on the farming side of it,” said Seisuke Ueshima, president of the UCC International.

The coffee classes will start on 10 November, a prerequisite of most courses that the Academy offers. The class calendar for November and December is as follows: Alternative Brewing Methods on 15 to 16 November, Intermediate Barista Skills on 20 to 22 November, Introduction to Cupping, 24 November, Advanced Barista on 5 to 7 December and Latte Art on 10 December.

Interested potential students may enroll via UCC Coffee Academy Philippines’ website or personally drop by the Academy.

Distinguished stakeholders from the Embassy of Japan to the Philippines, Japan External Trade Organization Manila, Japan International Cooperation Agency and the Japanese Chamber of Commerce and Industry were also present in the event.

What are your thoughts?

Please enter your comment!
Please enter your name here