ABS-CBN keeps double-digit ratings lead


ABS-CBN secured its position as the country’s most watched TV network as it logged an average audience share of 44 percent in October and retained its double-digit lead or 13 points versus GMA, which recorded 31 percent, according to data from Kantar Media.

Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population.

ABS-CBN’s primetime block (6p.m. to 12 midnight) also widened its lead against its rival’s as it registered an average audience share of 48 percent or 17 points higher than the 31 percent recorded by GMA, which suffered a three-point drop from the previous month’s 34 percent. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

ABS-CBN also increased its lead in Metro Manila, where it scored an average audience share of 42 percent against GMA’s 25 percent, down by three points from the previous period. ABS-CBN also won Mega Manila households as it gained 36 percent versus GMA’s 33 percent.

In other territories such as Total Luzon, ABS-CBN tallied an average audience share of 39 percent against GMA’s 34 percent, in Total Visayas where it garnered 53 percent against GMA’s 24 percent and in Total Mindanao where it hit 53 percent against GMA’s 25 percent.

Out of the 10 highest-rating programs in October, nine were produced by ABS-CBN. FPJ’s Ang Probinsyano once again led the pack with an average national TV rating of 43.6 percent.

Also joining the list of the country’s most watched programs are TV Patrol (32.2 percent), Ngayon at Kailanman (29.4 percent), The Kids’ Choice (25.6 percent), Wansapanataym (23.5 percent), Home Sweetie Home (22.6 percent) Meteor Garden (22.5 percent), Halik (22.1 percent) and MMK (21.8 percent).

ABS-CBN also continued to draw more viewers across all time blocks, including the morning block (6 a.m. to 12 noon) where it gained 36 percent versus GMA’s 28 percent, in the noontime block (12 noon to 3 p.m.), where it scored 43 percent versus GMA’s 32 percent, and in the afternoon block (3 p.m. to 6 p.m.), where it got 44 percent versus GMA’s 33 percent.

Aside from radio and television, ABS-CBN has also become the leader in the local music, film, cable TV and publishing industries and is also the pioneer of digital television in the country.

As of October this year, ABS-CBN TVplus already sold 6.1 million boxes since its launch in 2015. It continues to give Filipinos a premium TV watching experience by adding five new channels to its current line-up, namely the Asianovela Channel, Movie Central, MYX, Jeepney TV, and O Shopping in Metro Manila, Rizal, Cavite, Laguna and Metro Cebu.

ABS-CBN also leads all media networks in bringing its content online to address the change in the Filipinos’ viewing habits. On its streaming platform iWant TV, the most watched show is also the country’s most talked about program, Halik, which racked up 2.5 million weekly views. The show, among other top viewed TV series, helped drive up the number of active users on iWant TV to an all-time high of 1.2 million in three years.

The other most watched programs in October on iWant TV, which will be relaunched into iWant this month, were FPJ’s Ang Probinsyano, Ngayon at Kailanman, Kadenang Ginto and Playhouse.

ABS-CBN recently inked a deal with Thailand’s JKN Global, which will distribute seven titles that include fantasy series La Luna Sangre, I’ll Never Say Goodbye, The Promise of Forever, Till I Met You, the longest-running primetime series Brothers (FPJ’s Ang Probinsyano) and Miss Universe 2015 Pia Wurtzbach new lifestyle travel show Pia’s Postcards.

Viet Content, a media group into content acquisition and distribution, is bringing the ABS-CBN show I’ll Never Say Goodbye, which stars Jericho Rosales, to Vietnamese viewers. It revolves around reunited lovers, who must choose between continuing their love or forgetting it.

Meanwhile, media company S&E Syndication signed to continue airing the recently concluded Asintado in Myanmar. It stars Julia Montes as a young woman who is out to avenge the death of her family while searching for a long-lost sister.

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