An audience watched Le Défilé L’Oréal Paris on the Seine’s riverbanks, a show celebrating beauty and fashion, where spokespersons and models from different backgrounds appeared to walk over water. Designed to bring fashion and beauty to an ever-wider audience from the heart of the French capital, Le Défilé L’Oréal Paris was also livestreamed to 30 countries.
Revealing the new L’Oréal Paris season in beauty for all ages and all origins, L’Oréal Paris makeup artist Val Garland and hair stylist Stéphane Lancien directed the beauty team in creating 70 hair and makeup looks. The 12 fashion designer-partners, from Balmain, Poiret and Jacquemus to Isabel Marant and Elie Saab, showed pieces from collections in-stores, each inspired by la Parisienne, with jewelery showcased in an exclusive partnership with renowned maison Chopard.
The casting direction united many international L’Oréal Paris spokespeople with iconic figures in the fashion world to celebrate women and beauty in all their diversity. The spokespeople who walked in the show were Bianca Balti, Thylane Blondeau, Marie Bochet, Maria Borges, Cheryl, Elle Fanning, Luma Grothe, Davika Hoorne, Liya Kebede, Aja Naomi King, Doutzen Kroes, Eva Longoria, Judit Masco, Andie McDowell, Soo Joo Park, Duckie Thot, Nikolaj Coster Waldau and Ming Xi.
With a 60-meter runway custom-designed to float on water, traffic along the Seine was halted for the show’s duration. Bringing Paris’ symbolic heart to a temporary stop for a celebration of the fashion and beauty creativity on which the city thrives.
For more information, visit https://www.multivu.com/players/uk/8409251-le-defile-loreal-paris-runway-river-seine/ or www.lorealparis.com.ph.