To commemorate 16 years strong, Posh Nails collaborates with another homegrown brand and cult favorite, Happy Skin. With an expertise in all things nails and a best-selling formula in skincare, the collaboration brings about a revolutionary gel nail polish collection that is vegan, 10-free, long-wearing, quick-drying and does not require any UV lamp.
The #HappySkinxPoshNails collection features four essential shades: Pampered (a stark white), TLC (a chic nude), Posh (an ultra girly pink) and Luxe (a classic deep red). It’s easy to think that the partnership was playing on the safe side and that the introductory four shades are basic, but slick on two coats of any shade paired with the Happy Skin Express Gel Polish-Mirror Shine Top Coat and the seamless finish will prove to be far from basic every time.
Bringing each nail color to life are four celebrity faces, each expressing the beauty and unique character of each shade:
Alessandra de Rossi, known to take on diverse roles, represents the clean white Happy Skin x Posh Nails Express Gel Polish 2-in-1 Base + Color in Pampered. White is often a minimalist’s dream, being that it is an immaculate canvas, polished and versatile enough for all moods.
Carmina Villaroel-Legaspi is a fine example of minimal effort with maximum impact. The actress and hands-on mom of twins represents the no-fuss, but always put together nude Happy Skin x Posh Nails Express Gel Polish 2-in-1 Base + Color in TLC. Another reliable neutral, this shade takes after its name in the way that it symbolizes that ever important time for self in spite of a jam-packed schedule.
We are accustomed to seeing Carla Abellana’s smiling face and bubbly personality all over endorsements, but her participation in this particular campaign is extra personal and special.
The lovely actress just so happens to be a savvy businesswoman that is a proud franchisee of Posh Nails! The pink Happy Skin x Posh Nails Express Gel Polish 2-in-1 Base + Color in Posh is the quintessential balance of pretty and professional.
Sam Pinto rocks the striking red Happy Skin x Posh Nails Express Gel Polish 2-in1 Base + Color in Luxe. Much like beach babe/world traveler/resort owner/swimwear designer Sam, the shade is bold and multifaceted. Ever timeless and ever provocative, this deep red is a flattering choice all year round.
The ultimate sparty
Not your average afternoon, for sure, the #HappySkinxPoshNails launch was held at the One Rockwell East Function Room and was packed with wall-to-wall activities — laid-back jams courtesy of DJ Christi McGarry, free-flowing Raintree Restaurant drinks in hues complementing the nail polish colors and nail spa bars dedicated to each shade in the collection. The venue was abuzz with an array of Filipina beauties gravitating towards the bars of their choice, being spoiled silly, and ultimately, fawning over their manicures.
The luminous space was dressed with lush couches and backdrops painted in the nail polish palette, with ladies sharing light conversation and taking multiple solo and squad snaps post-manicures.
The afternoon was undoubtedly star-studded. The partners alone are celebrities/personalities in their own right — Happy Skin co-founders Rissa Mananquil-Trillo and Jacqe Yuengtian-Gutierrez and Posh Nails chief executive officer Catherine Ilacad and franchisee Carla Abellana — but the launch was also graced by Denise Laurel, Barbie Forteza, Ara Mina, Say Alonzo, Kris Bernal, Andrea Torres, amongst others.
The #HappySkinxPoshNails launch was a memorable day. You could very well call it the ultimate sparty.
You take a pioneer in the nail industry and you add a leading skin-caring makeup brand to the mix and you get a revolutionary gel polish formula.