In a bid to highlight the country’s participation in the International Furniture Fair Tokyo (IFFT) Interior Lifestyle Living to be held in Tokyo Big Sight in Tokyo, Japan from 14 to 16 November, 13 Philippine companies underwent product development geared towards the Japanese market with Japanese industrial designer Kohei Takata.
Orgnanized by the Center for International Trade Expositions and Missions, the export promotions arm of the Philippine Department of Trade and Industry, in partnership with the Design Center of the Philippines and the Chamber of Furniture Industries of the Philippines, the participating companies underwent a series of product development sessions with Takata.
The sessions focused on tailoring the Philippine products to the Japanese high-end intertior market. He also provided a brief lecture on Japanese culture and lifestyle to give the exhibitors an idea of what is in demand in the Japanese market.
Takata’s take for this year’s exhibition will focus on functional furniture, home decoration and gardening items. “It would help highlight the handicrafts sector to showcase local craftsmanship because Filipino products have good techniques which is important for the Japanese people who like handicrafts,” he notes.
While he commends the ingenuity of Filipino handicrafts, Takata admits that marketing these to the Japanese can be a challenge because Filipinos and Japanese have different cultures and tastes.
“Filipinos like making products that may be too decorative for the taste of the Japanese who like functional and modern designs. Despite these differences, I hope I can combine them and make more new sets of prodcuts,” he continues.
IFFT/Interior Lifestyle Living was formed in 2008, combininh the International Furniture Fair Tokyo with the concept of Interior Lifestyle Living Tokyo. This is a sister trade fair for the Interior Lifestyle Tokyo, which is based on Messe Frankfurts’s largest international consumer goods fair; Ambiente and the international textile fair, Heimtextil.