Zhang for all

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MARGARET Zhang for #FashioniSM.

Margaret Zhang collaborates with The SM Store in FashioniSM as director, photographer, stylist and model.

What is fashioniSM? FashioniSM is expressionism, individualism, activism, adventurism, conceptualism, empowerism, functionalism, futurism, modernism, minimalism, urbanism, athleticism, casualism, abstractionism, couture-ism, vocalism. In this campaign, SM delves into Margaret’s definition of fashion as she shows how her unique, sartorial style represents all facets of her life.

THE #FashioniSM event at SM Makati highlighted Conversations with Margaret Zhang, where she talked about her personal style and the creative process of what it was like working on the #FashioniSM project.

The Chinese-Australian director, photographer, stylist, writer and law and business school graduate is in both Forbes Asia’s 30Under30 and TimeOut’s 40Under40 lists, and was named Best Digital Influencer by Elle magazine. She has worked with global brands such as Chanel, Uniqlo, Swarovski, YEEZY, Clinique, Lexus, Dior, Gucci, Matches and Louis Vuitton both in front and behind the lens and has been featured in countless magazines from Vogue and L’Officiel, to Nylon and Harper’s Bazaar.

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