Flamboyant perhaps is an understatement to describe the fashion creations from HA.MÜ.
With old deconstructed garments up-cycled to craft something anew with patchworks and thread-works alongside the artistic play of layers, the experimental brand has quite instilled a definitive character and beauty in the clash of texture, colors, materials and patterns — something that is distinctly HA.MÜ.
Abraham Guardian and Mamuro Oki, the imaginative duo behind the emerging brand, both completed the Fashion Design and Merchandising Program at the De La Salle-College of Saint Benilde. They initially captured the attention of discerning fashion industry leaders during their graduation show, which was then followed by their first ready-to-wear (RTW) series inspired by the concept of revisiting childhood.
Recently, HA.MÜ once again pleasantly shocked the scene with a new series of otherworldly ensembles from their “Mama! Mama! There are monsters under my bed!” Collection, which debuted at a recent design awards show.
The crowd favorite drew inspiration from their own childhood fears of having imagined monsters under their beds, which now as adults, turned out to be the inner demons they face on a daily basis.
“We have experienced moments that left battle scars but they also became our learning points in our lives,” Guardian noted. “We have since stopped looking for monsters under our beds when we realized that they may be inside our own minds. We live with them, but we can always fight them off and not let them affect us.”
With multiple googly eyes, tentacles of all sizes, gills and fins and prominent horns, HA.MÜ’s trademark of avant-garde is well depicted as the new anthology rigorously showcases the designers’ exquisite experimentation of silhouettes, textures and prints.
HA.MÜ has revealed that enthusiasts may purchase their masterpieces. “We consider our pieces as art that onlookers can actually acquire as a form of a designer’s collectable item,” Guardian shared.
The two young designers are currently busy stitching up their upcoming — and second — RTW project entitled “a collective of rejects and sorts,” made of parts and pieces from the fashion line’s custom orders. The ongoing venture is expected to don the label’s signature looks in shapes of more wearable and lightweight ensembles.