Cut above the rest

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RUSTAN’S division manager for womens Reah Castro, Tadashi Shoji, merchandise manager Anne Santos and the brand’s merchandising assistant Celena Aquino.

World-renowned fashion designer Tadashi Shoji can transform any woman into a dazzling piece of beauty with outfits that exude comfort and elegance. An expert in creating fine evening dresses, Shoji has an intricate way of sculpting fabric on the body to highlight its natural curves by way of cut, line and silhouette. It’s not surprising, therefore, that his creations are a distinct choice among Hollywood celebrities and style icons, including former United States First Lady Michelle Obama and Academy Award winners Mo’nique and Octavia Spencer.

Now, Tadashi designs are available all-year-round at the first stand-alone Tadashi Shoji boutique in the metro. Located at the second level of Rustan’s Makati, the decadent space features a wide selection of evening gowns and bags, cocktail dresses, shapewear and even children’s wear that any stylish Filipina will come to love.

TADASHI Shoji.

The boutique now displays Tadashi Shoji’s 2018 Fall/Winter collection, the dresses of which find common ground in designs with bold hues, elaborate beadings and whimsical drapings. Drawing inspiration from the #MeToo movement, the dresses express how women can — and should wear clothing that make them feel empowered and beautiful.

Before its first-ever shop in the Philippines, Tadashi Shoji is a long-time staple on the racks of Rustan’s. Shoji explained that the design house’s 24-year partnership with Rustan’s allowed them to reach out to more Filipinas with a fine taste in fashion and bring more designs to the country.

WOMEN like Shoji’s silhouttes such as his muse Divine Lee (in one-shoulder number). On the model is a halter gown with black and gold floral pailette.

The brand has gained a good following from the well-heeled crowd, including singer/actress Zsa Zsa Padilla, lifestyle content creator Divine Lee and mompreneur Audrey Tan-Zubiri.

Aside from the Philippines, Tadashi Shoji signature boutiques are found in the US, China and the Middle East. The designs are also carried in over 700 major department stores worldwide.
What’s next for the designer and the Tadashi Shoji brand? Expect to see more sophisticated evening wear, accessories and kids’ dresses with playful designs. Shoji is even open to create a men’s line, sometime in the future.

Tadashi Shoji is exclusively available in Rustan’s Makati, Rustan’s Shangri-La and Rustan’s Cebu.

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