Insular Life announces key executive appointments


Insular Life announced the following key appointments: Ma. Noemi Azura as president and CEO of Insular Health Care Inc. and Miriam Choa as first vice president and chief marketing officer of Insular Life.

Azura brings with her a solid track record in business transformation, sales and distribution, audit and compliance gained through her 29 years of experience in consumer banking and health maintenance organizations (HMO).

As president of Insular Health Care, Insular Life’s HMO subsidiary, Azura leads in enriching the core business to deliver best in class customer experience, an expanded product suite and distribution channels and operational excellence. She is also concurrently InLife chief strategy officer.

She was previously connected with PhilCare, Citibank, American Express and Australia New Zealand Bank. She was a recipient of the Icons of Healthcare Singapore Award for Female Healthcare Professional of the Year, given by the Business Excellence and Research Group Singapore for her contribution to providing access to modern age digital healthcare services to Filipinos. Azura graduated from De La Salle University with a degree in Accountancy, and obtained her Master in Business Administration degree from the University of the Philippines (UP).

Choa brings with her 26 years of work experience in brand management, advertising, research, digital marketing and e-commerce gained from local and multinational companies where she implemented campaigns that won prestigious international and local awards.

As chief marketing officer, she has overall leadership of Insular Life’s brand management, product management, segments marketing, market research, digital marketing and e-commerce.

She was previously connected with Basic Advertising, J.Walter Thompson, URC, The Coca Cola Export Corp. and PLDT Smart Communications Inc.

Choa graduated from the University of Santo Tomas with an AB Communication Arts degree and earned her Master of Arts in Communication Research degree from UP.

She also completed a summer course on Strategic Management at the London School of Economics and Political Science in the United Kingdom.

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