Chevy joins pick-up wars

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The new Chevrolet Colorado High Country Storm is aimed at challenging the Ford Ranger Raptor and the dominance of the Toyota Hilux in our market.

The Philippines is now an SUV haven. We have been top-selling these crossovers all over the region and it looks like, even with the slump in vehicle sales, the SUV models will continue to sell.

But on the other end of the spectrum, there is an interesting movement in the pick-up segment. Remember that after the excise tax on automobiles, unaffected is the pick-up truck segment which allowed it to have better pricing schemes than the other automobile variants.

Taking advantage of this opportunity and seeing that the pick-up segment is getting a fair share of sales attention, The Covenant Car Company Inc., official distributor of Chevrolet cars in the country, introduced an all-new variant of the Colorado called the High Country Storm.

This will be the new top-of-the-range model and it comes with additional accessories both inside and out. It wants to compete with the top of the line Ford Ranger, Toyota Hilux, Nissan Navara and the upcoming Mitsubishi Strada.

Dashboard displays the amount of bells and whistles Chevrolet has immersed in the new pick-up to challenge its competitors.

From its exterior, the tuned pick-up sports several blacked-out accents which can be seen on the hood, doors, side mirror caps and door handles. There’s also the striking body graphics which highlight the High Country Storm’s go-anywhere image.

Adding to the dark aesthetics of the pick-up truck are the black 18-inch alloy wheels, black anthracite rear bumper and the rear sport bar on the bed itself.

Inside, the Colorado High Country Storm greets you with leather upholstery, high-quality materials and faux metal trim. A six-way power adjustable driver’s seat comes as a standard which makes for finding the ideal driving position easier.

Providing in-car entertainment is an 8-inch touchscreen system that supports the latest MyLink infotainment software. Besides having the usual AM/FM radio, USB, Aux and Bluetooth telephony features, the new MyLink also comes with Apple CarPlay, Siri Eyes Free and voice recognition.

The High Country Storm is powered by a familiar 2.8-liter Duramax turbo-diesel engine that delivers best-in-class pulling power, generating 200 PS along with a stump-pulling 500 Nm of torque. The High Country Storm is only available with a six-speed automatic transmission coupled to a 4WD system.

Like the Z71 Colorado, a host of safety features make their way in the High Country Storm.

These include cruise control, lane departure warning, forward-collision alert, trailer sway control, hill-start assist, hill-descent control, electronic stability control, traction control, tire pressure monitoring, front and rear parking sensors and a reverse camera.

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