The Philippines’ first Uniqlo global flagship store is set to open in Manila on 5 October 2018.
As part of its communication campaign called “Our Future Is Here,” the Japanese global apparel retailer introduces its Future Heroes—10 local game-changers and innovators who help move Manila forward.
A celebration of Manila’s flourishing and forward-thinking culture, the Our Future Is Here campaign draws a parallel between Uniqlo products, its brand values and the character of Manila. It is a city that is full of life, diverse and always moving forward—characteristics that align perfectly to Uniqlo and its LifeWear.
Through the social media nominations that ran from June to July, Uniqlo identified and collaborated with some of Manila’s most promising individuals and groups from a range of industries and backgrounds. Marking Uniqlo’s commitment to individuality and self-expression, the list features 10 innovators and disruptors who are reinventing their industries and driving change around Manila.
As part of the campaign, a series of digital and graphic pieces have been created together with the chosen personalities alongside influencers Pia Wurtzbach and Atom Araullo.
The campaign video entitled “Our Future Is Here” can be viewed on Uniqlo’s official Facebook page at https://www.facebook.com/uniqlo.ph/videos/288137458450305/.
Opening with a call to act on one’s passions to make lives better, Manila richer, and tomorrow greater, the piece follows each of the heroes as they showcase their talents in the city they call home.
For more updates, log on to www.uniqlo.com/ph/manila.