Tressed for success

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The first-ever Filipina winner of Asia’s Next Top Model Maureen Wroblewitz was recently welcomed as the new face of Palmolive Expertique, unveils a new range of hair care products created for women who aspire to take control of their life (and their hair).

Women encounter different hair problems and most of them require professional care, so they would often go to salon to get expert results. However, the bigger challenge is how to maintain their tresses until their next salon visit. Emily Fong Mitchell, marketing director for Colgate-Palmolive Philippines, says, “New Palmolive Expertique is a full hair care regimen inspired by and crafted with experts to deliver salon-beautiful hair from the comfort of one’s home. It offers a complete range of hair solutions for those struggling with dull, damaged and frizz-prone or flyaway hair.”

The products in this new line are infused with activated Kera-Ceramide Serum (KCS), a powerful combination of Keratin and Ceramides, nourishing hair from the inside out.

“Its formula with the two-fold efficacy of the KCS technology differentiates it from other hair care brands. Keratin deposits protein back into the hair for added strength, smoothness and protection. Ceramides, on the other hand, help restore proper balance within the hair and provide a protective barrier that shields hair from damage,” Nymia Raagas, director of the Personal Care Consumer Innovation Center for Colgate-Palmolive Philippines, explains.

The line’s three variants are Revitaliste for normal to dry hair; Smoothique for frizzy, flyaway hair; and Resiliente, for damaged or over -treated hair.

Maureen says, “Just like the majority of women out there, I, too, desire to have salon-beautiful hair everyday, and not just when I’m coming from a shoot or a runway show. With Palmolive Expertique, I am my own hair expert. I am able to take charge of not only my beauty, but my every day, too. I can OWN IT.”

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