City of Dreams Manila bags awards

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CITY of Dreams Manila’s Director of Resorts Marketing and Branding Tes Aranda (center), Chief Operating Officer Kevin Benning (fourth from left), Vice President-Hotels and F&B Michael Ziemer and the Resorts and Marketing team at the 2018 PANAta Awards night.

City of Dreams Manila received three awards at the 2018 PANAta Awards of the Philippine National Advertisers (PANA). For its “Project Moments” marketing campaign video that won Bronze awards for Excellence in Brand Positioning and Excellence in Marketing Innovation and a Finalist award for Brand Bravery, the luxury integrated resort is recognized for responsible brand building as it projects a father-daughter bond through various milestone celebrations.

City of Dreams Manila’s Chief Operating Officer Kevin Benning, Vice President for Hotels and F&B Michael Ziemer and Resorts Marketing and Branding Director Tes Aranda and her team were present at the awarding ceremony. Produced by Keystone Frame, the sentimental 90-second video on Facebook went viral soon after its launch. The annual PANAta Awards acknowledges the people and organizations behind the industry’s most successful and exemplary brand-strengthening campaigns.

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